Similar to Facebook and Twitter, a Pinterest feed is an aggregation of suggested pins within an interest, boards, and content that a Pinner has chosen to follow. For example, a fashion retailer may have a “Fall Fashion” board and a “Spring Fashion” board. As a business, you can create different boards for people to follow. You can save your pins to specific boards to keep everything organized. You can create one board for “Style” and another for “Recipes”. You’re interested in both style and baking recipes but they don’t belong in the same board. Pinterest Boardsīoards are like separating the above-mentioned collage example into interests. Think of it as a wall collage, you see a beautiful photo in a magazine so you cut it out and pin it onto your collage. A Pin is an image or video that someone decides to save or “repin” on Pinterest. If you’re a business new to Pinterest, we will quickly break down the basics so that you have a clear idea of how it works and differs from other social media platforms. How to use Pinterest for Business Tips Quick Overview If you are considering incorporating it into your marketing arsenal, here are some how to use Pinterest for business tips and tricks. Using Pinterest for business is definitely a powerful marketing strategy if done properly. Many of those pins are coming from brands, businesses, bloggers, and entrepreneurs who are taking advantage of the fact that Pinterest is chock full of potential fans and loyal followers. Today, 2 million people are pinning on Pinterest on a daily basis. The truth is many businesses weren’t fully utilizing Pinterest because they simply didn’t know how. Of all the social media channels, poor Pinterest was the most underestimated as a powerful marketing tool.
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